top of page

How to Amazon aim its ads at Gen Z consumers


How to Amazon aim its ads at Gen Z consumers

The rules of e-commerce are always changing, and smart sellers need to know how to adapt to keep their customers interested. Generation Z, the digital natives, is quickly becoming a strong group of buyers. Amazon makes it very important to know your audience, so brands that want to do well in the years to come need to figure out how Gen Z shops.

It's not just digital natives in Gen Z.

Gen Z is the first generation to have grown up fully in the digital age. They were born between 1997 and 2012. Because of how they were raised, they have certain traits that greatly affect how they shop on Amazon:

  • Highly Value Experiences: “Gen Z” values events more than things. Customers want goods that make their lives better, let them express themselves, and are in line with their values.

  • Champions of Authenticity: Youngsters are wary of traditional ads and want real things. Honest companies, that care about others, and are dedicated to sustainability are more likely to attract their attention.

  • Masters of Mobile Shopping: Most of Gen Z's buying is done on their phones. They expect smooth mobile experiences that load quickly, are easy to navigate, and have clear information about products.

  • Price Aware and Socially Conscious: Gen Z is careful with their money, but they are also ready to pay more for brands that share their social and environmental values.

Changing how you do things to get Gen Z's attention:

  • Visual storytelling is important: Use high-quality pictures and interesting videos of your goods in action to connect with Gen Z shoppers on an emotional level.

  • Highlight Sustainability Efforts: If your brand is committed to ethical sourcing and eco-friendly practices, make this clear in your ads and marketing materials. Generation Z actively looks for environmentally friendly choices.

  • Leverage User-Generated Content (UGC): Showcase authentic customer reviews, testimonials, and social media content featuring your products. Gen Z trusts the opinions of their peers over traditional advertising.

  • Offer Mobile-First Experiences: Showcase real reviews, testimonials, and social media posts that people have written about your goods. People in Gen Z believe what their friends say more than traditional advertising.

  • Partner with Influencers Strategically: Work with micro-influencers whose values match those of Gen Z and who have a real link with the people who follow them. It's best to stay away from generic celebrity recommendations that might not feel real.

Building Trust and Loyalty with Gen Z:

Building trust and confidence with Gen Z shoppers on Amazon is easy if you know about these unique traits and adjust your approach accordingly. Additional tips are given below:

  • Be Transparent: Tell people the truth about your product by giving them clear and accurate information about it and pointing out any problems along with the pros. Truthfulness and openness are important to Gen Z.

  • Prioritize Customer Service: when someone has a problem, you should be able to help them right away. According to Gen Z, having good experiences with brands is important.

  • Engage on Social Media: Use the sites that Gen Z users visit to interact with them. You can show off your brand's personality by responding to comments and joining chats.

Discovering Gen Z's values, shopping habits, and preferred ways of communicating will help your brand appeal to the next generation of Amazon customers. Remember that sincerity, social duty, and putting the mobile experience first are important if you want to connect with this active and important group of people.

Although PixiPot Studio doesn't run your Amazon marketing efforts directly, their skills in visual design, making content for social media, and telling stories about brands can help you:

  • Creating photo and video content that is appealing to Gen Z and shows off your goods in a way that fits with their values.

  • Working on interesting social media posts that appeal to Gen Z and get people to interact with the company and post their content.

  • Creating infographics and other content that tell the Gen Z audience about your brand story and sustainability efforts in a way that is both visually appealing and useful.

Collaborate with PixiPot Studio to create a visual story that speaks to Gen Z, and see your Amazon business grow.

65 views0 comments

Recent Posts

See All


bottom of page