Product inserts give you the opportunity to tell your customers about other products you might be selling on Amazon and that might be of interest to them. You can promote other products you sell, driving attention to them. Such advertising technique is quite efficient, as there is a good chance that a customer is interested and makes another purchase.
By directly communicating with your buyers you can strengthen your relationship with them and show them that you truly care about them. This could be your chance at turning a one-time customer into one of your loyal, long-term customers.
This can be done by including benefits and useful tips or tricks to use your product in a way that maximizes its potential. Instruction manuals and suggestions on using the product increase your product’s perceived value in the eyes of the buyer.
With the help of product inserts you can offer great customer service. You can deliver important customer support information, like whether there is some type of warranty on your products. Also, if you ask a shopper to send any negative comments, if any, directly to you, this reduces the risk of having negative reviews on Amazon, as well as creates confidence.
According to Amazon,you have almost no chance to ask a shopper for a review directly. Amazon insert is one of the tools to request customers to do so. Experts say, that 70% of customers will leave a product review when asked.
Product Inserts Helps to Attract Reviews
Product Inserts offer Great Customer Service
Product Inserts Increases Perceived Product Value
Product Inserts Creates Brand Loyalty
Product Inserts Helps to Advertise Your Portfolio
Enhance Your Amazon Brand
Product inserts create a guaranteed “out-of-the-box” marketing opportunity and a wonderfully personal touch to your brand.
Win More Customers On Amazon!
If you want to highlight some key features and benefits of the product, inserts can come in handy. This is also a great opportunity to thank your customers with a personalized message and introduce them to similar products sold by the brand.
Product inserts are not expensive, and they give you a powerful marketing tool as they address the shopper personally.
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