top of page

Top Dos and Don'ts for EBC


Top Dos and Don'ts for Making Enhanced Brand Content (EBC) That Gets People to Buy

Because Amazon is so competitive, writing engaging product lists is no longer a nice-to-have; it's a must if you want to stay in business. Here comes Amazon's Enhanced Brand Content (EBC), a powerful tool that lets you turn simple ads into interactive, useful experiences that turn readers into buyers. However, great power comes with great duty! Here is a list of the most important things you should and shouldn't do when writing EBC content that makes Amazon rich:


  • Embrace Storytelling: EBC isn't just about specs and features. Make up a story about your goods and business. Tell people the story of your business, show off how well your products are made, and connect with them on an emotional level.

  • Prioritize Clarity & Conciseness: people's attention spans are short, especially these days when everything is done online. Write material that is short, clear, and easy to understand to get people's attention and quickly explain what your goods can do for them.

  • Leverage Visual Appeal: Good images are the most important part of interesting EBC material. Use professional photos of your goods, pictures of people using your products in real life, and graphs to make complicated information easier to understand. PixiPot Studio is the best graphic design company and selling product image artists that you can hire to make your images look better and get people's attention.

  • Highlight Key Benefits: Don't hide the lead! Make it clear what the best things about your goods are and how they can help people. Make important words stand out with bullet points and bold text.

  • Integrate Social Proof: To build trust and social proof, show good customer reviews, comments, or support from influential people. People who have bought from others before are more likely to accept what they say.

  • Optimize for Mobile: A lot of people browse and buy things on Amazon on their phones. Make sure your EBC material looks good on smaller screens and is easy to navigate.

  • A/B Test for Improvement: Don't be afraid to try new things! Compare various EBC layouts, text versions, and images using A/B testing tools. See what your target group responds to most positively, and keep improving your method for the best results.


  • Overwhelmed with knowledge: Don't get too much knowledge. Try to find a good balance between text and images that will teach potential buyers without being too much.

  • Neglect Mobile Friendliness: If your EBC experience isn't mobile-friendly, buyers may get angry and leave, which can cost you sales. Make sure that your information works well on all screen sizes.

  • Discount Keyword Research: It's important to choose your keywords carefully if you want your EBC content to rank high in Amazon's search results. Do a lot of study on keywords to find search terms that your target group uses.

  • Underestimate the Power of Design: High-quality pictures, clean layouts, and uniform branding are all examples of professional design elements that will make your EBC experience better and help you look more professional.

  • Calls to Action (CTAs): Don't leave your customers wondering what they should do next. In your EBC content, use clear and engaging CTAs to get people to "Add to Cart," "Learn More," or "Visit our Store."

  • Make Grammar Mistakes: Spelling and grammar mistakes show that you are not a professional. To keep your brand's reputation, make sure you carefully proofread all of your EBC material before posting it.

  • Copy Competitors Blindly: It's good to do a study on your competitors, but don't just copy their EBC tactics. You should create a unique EBC experience that fits with your business and speaks to your community.

You can turn your EBC content from an aside into a powerful sales tool by following these dos and don'ts. Make sure your stories are interesting, that the information is clear, that the images are stunning, and that the content is optimized for mobile viewing to make EBC content that engages customers, increases sales, and helps your Amazon business succeed.

When you work with PixiPot Studio, you can boost your EBC and beat the competition.

PixiPot Studio doesn't handle your EBC setting directly, but their skills in visual design, content creation, and product photography can help you make EBC content that converts well:

  • The professional selling product image makers at PixiPot Studio will make beautiful images of your products that show them off in the best way possible. This will make sure that your EBC stands out from the others and gets customers' attention.

  • Their skilled copywriters can write interesting EBC descriptions that will connect with your target audience, bring out the most important benefits, and answer customer questions clearly and concisely.

  • PixiPot Studio can make a cohesive EBC plan that uses the best modules to tell your business story, present your products, and connect with your target audience if they know who you are and what you want to achieve.

37 views0 comments

Recent Posts

See All


bottom of page